# 04 — Design direction

## Concept

**A calm corner mind.** Deep chroma canvas, one accent doing the job of “alive,” type that feels authored (Fraunces + Instrument Sans + IBM Plex Mono). The signature is the mood pip + living companion — not a dashboard grid.

## Personality

Attentive · spare · warm · precise · unshowy (Canon voice).

## Visual system (inherits brand tokens)

| Layer | Direction |
|---|---|
| Color | `brand/tokens.json` — fix faint for AA |
| Type | Existing trio; display for promise, mono for meta/API |
| Shape | 14px read / 10px act; circle reserved for pip |
| Motion | 160/280ms ease; ceremony = first reply; reduced-motion static |
| Density | Marketing airy; configurator denser; gallery structured |

## Memorable idea (one)

The four-state mind is the brand behavior — colour shifts with state; UI copy never says “Loading…” for AI work.

## Avoid

Generic purple gradients · glassmorphism default · fake charts · emoji-as-icons · uniform 8px radius · “Empower/Unlock” headlines