Glim Guides · Honest guide

When NOT to use an AI companion in your product

An honest guide to skipping mascots and companions — when spinners, plain status text, or no chrome at all is the better AI UX.

2026-07-22 7 min read For AI product builders

Glim exists because many AI UIs need presence. That does not mean every screen should grow a creature. Shipping charm into the wrong context feels like clip art on an invoice.

Skip a companion when…

Better alternatives in those cases

A simple decision test

If removing the companion makes the AI turn clearer, keep it. If removing it makes the page calmer without harming understanding, delete it.

If you do use Glim

Stay in the ambient layer. One instance. Real states. Reduced-motion path. Free creatures first. Measure cancel/re-prompt rates before expanding to a full cast.

Try the product honestly at getglim.dev — and walk away if your UX test says status text is enough.

Try Glim free. Offline starter + MIT creatures. No fake checkout.