Wordmark, pip, proof.

Wordmark & lockup

• Primary: mood pip + lowercase glim in IBM Plex Mono semibold.
• Prose name: Glim
• Clear space: ≥ 1 pip diameter around lockup
• Minimum: pip 8px / type 15px in nav; don’t go below pip 6px

Favicon / app icon

Rounded square #06070b, filled mood circle, soft ring.

File: favicon.svg. Ring opacity .35 — attention without noise.

Hero typographic mark

Optional dotted ı / orb inside the word “glim” on the product hero — ceremony for the landing page only. Don’t repeat in app chrome.

Misuse

• Don’t replace pip with unrelated emoji
• Don’t outline the wordmark in neon gradients
• Don’t set glim in geometric default grotesques as the brand face
• Don’t pretend a static PNG companion is “Glim” without the four-state mind

Co-branding

Host products keep their brand; Glim is a corner presence. Prefer “Presence by Glim” in docs only when needed — never watermark free tier creatures on customer screens.

Proof & share assets

• og.png — product page capture
• proof-states.gif — wisp idle/thinking/talking/listening

Real captures only — Canon never-list.

Logo motion

Reserved: soft pip pulse tied to mood energy — same ceremony rationing as companion react. Reduced-motion: static pip.

Naming architecture

No sub-brands until there are sub-products (LATER).